How to Build a 90-Day Editorial Calendar for Small Businesses
A practical UK guide to build a 90-day editorial calendar with content mix, cadence, repurposing and KPIs for measurable growth.
Journal.
Things I'm thinking about, building or getting wrong.
AI in E-Commerce: The 2025 Playbook
Online shoppers no longer settle for one-size-fits-all storefronts. Sorry to say it, but your default Shopify theme will soon give the ick… In a world where Netflix predicts your next binge and Spotify curates playlists you didn’t know you needed, static product grids and generic category pages just don’t cut it anymore. AI, AI, AI……
Content Independence: How Pay-Per-Crawl Could Reshape SEO
The web’s original deal… and how AI broke it In the mid-1990s the implicit handshake at the heart of the open web was simple: publishers gave crawlers their content for free, and search engines sent them traffic in return. That traffic – people, not bots – monetised the publisher via ads, subscriptions, or sales. Everybody…
Google’s AI Overviews: What Your Business Needs to Know in 2025
Google’s new AI Overviews – powered by its Gemini model and previously known as Search Generative Experience (SGE) – summarise answers at the top of the search results. Early data shows AI Overviews now appear in over half of all searches. To keep (and grow) your organic visibility, you’ll need to double‑down on E‑E‑A‑T, structured…
The Power of AI Personalisation in Modern Marketing
These days, consumers expect more than just well-designed ads. Your audience now expects an experience that is tailored to their interests, behaviours, and needs. Personalisation is by no means a new fad, it’s just always been inaccessible to the marketer due to that one golden resource: time. The difference now is AI personalisation. A game-changer…
Essential Elements of Effective Ad Landing Pages
Landing pages play a crucial role in the success of paid advertising campaigns. When crafted with care, they can significantly increase conversion rates and ensure that every click on your ad translates into real value. This post explores the essential elements of effective landing pages, guiding you through the intricacies of design, copywriting, and ongoing…
Confusing Web Design Drives Visitors Away – How to Fix It
Confusing web design drives visitors away fast. Learn how to create a clear, user-friendly website that builds trust, keeps people engaged, and reduces bounce rates. Simple fixes can make a big difference.
Unlock Success with Artificial Intelligence Optimisation
Learn how Artificial Intelligence Optimisation (AIO) can boost visibility, streamline operations, and future-proof your business in an AI-first digital landscape.
Vibe Coding: A Revolution or Just Hype?
Vibe coding lets you build anything by simply describing ideas to AI… but is it revolutionary or risky? From quickly building plugins with Cursor to rapid prototyping using Lovable, see how to make the most of this exciting trend without falling into common pitfalls.
Missing Alt Text Could Cost You A €20,000 Fine – Here’s How to Fix It Fast
Missing alt text could cost you €20,000 under new EAA laws. Learn how to fix it fast, stay compliant, and improve accessibility without the manual effort.
What Are Google Local Service Ads?
Google Local Service Ads (LSAs) help businesses connect with local customers, appearing at the top of search results. You only pay for leads, making them a cost-effective way to drive conversions.
Information Has Never Been Easier to Find: Will AI Replace Search Engines?
With AI-powered tools reshaping how we find information, will search engines become obsolete? Not quite. While AI-driven search experiences are changing user behaviour, traditional search engines still play a crucial role in discovering businesses, products, and in-depth research.
The AI Marketing Revolution: Transform Your Digital Strategy
Explore the future of digital marketing with our comprehensive guide on leveraging AI. From actionable tips and real-world use cases to why traditional methods are becoming obsolete, learn how to stay ahead in the competitive 2025 landscape and beyond.
How to Automate Meta Titles and Descriptions with AI in a Google Sheet.
This guide walks you through an automated workflow using GPT for Sheets, allowing you to generate SEO-friendly metadata in bulk. Learn how to extract existing meta data with Screaming Frog, fine-tune AI-generated outputs, and import changes efficiently into your CMS.
Why Do All Blogs Sound the Same?
Marketing blogs often fall into a loop of imitation and repetition. This article explores why and offers actionable tips to stand out by embracing originality, challenging norms, and delivering real value to your audience.
Rebranding: When and Why Your Business Might Need a Refresh.
Is your brand feeling out of sync with your audience or struggling to stand out? Rebranding can revitalise your business, realign it with your vision, and open doors to new opportunities. Discover when and why it’s time for a refresh and how to approach the process with confidence.
“It’s Not for You”: Why Excluding People Can Make Your Brand Stronger.
Saying “this is not for you” can strengthen your brand by focusing on your ideal audience. Learn why exclusion isn’t a weakness but a powerful strategy for building loyalty, clarity, and a memorable identity.
The Smallest Viable Market: How to Approach Search with a New Business.
Starting a new business? The key to success isn’t targeting everyone – it’s finding your smallest viable market. By focusing on a niche audience, you can stand out, minimise competition, and make the most of a DIY budget. Learn how this approach transforms small beginnings into big growth.
How to Automate Internal Link Building using Screaming Frog and Google Sheets
In this post, Toby takes you through a powerful method for automating internal link building with two industry-favourite tools: Screaming Frog and Google Sheets. Discover how to streamline your internal linking strategy and save time on one of SEO’s most important but often tedious tasks.
How To Fix ‘Too Many Redirects’ Error.
ERR_TOO_MANY_REDIRECTS is an error caused when a website is stuck in a redirect loop. A redirect loop occurs when one redirect points to another, which in turn points back to the first, creating an infinite loop and making the webpage inaccessible. This guide will explore the most common causes of this issue and provide clear,…
How To Compete With Big Brands Online
As a small business owner, you’ll know that competition is healthy and natural. However, it can be disheartening to compete with the giant brands in your industry. But this doesn’t mean you should just throw in the towel, even if you’re feeling overshadowed both physically and digitally. There are plenty of advantages small businesses have…
How To Rank Higher On Google Maps
As one of the most popular and frequently-used navigation tools on the web, Google Maps is an extremely valuable source of traffic if you know how to use it correctly. Those who rank high on Google Maps search listings can expect local customers to find them quickly and easily – delivering significant results in terms…
The Ultimate Guide To Image SEO
Contents. If you’ve ever gone to upload a blog or piece of content onto your website then you have likely thought to yourself ‘does this need an image’? Of course, the answer is always ‘Yes’. This is because not only can images make a huge difference to your content by bringing it to life and…
The Best E-Commerce Platforms for SEO
So, you’re looking to build an e-commerce store for your company. Maybe you are a brand new start-up? Or you’re an established company looking to build and develop your business? Either way, the first step you must take is to find out which e-commerce platform is best for SEO and your business. But after a…
3 Technical SEO Tips For Ecommerce Websites
SEO is a complicated game, and it can be even more difficult to rank for your target terms with an eCommerce website. When it comes to optimising your online store for Search Engine Optimisation (SEO), there are a number of factors to consider. Some of the most important are keyword research, on-page and off-page optimisation.…
12 Small Business Digital Marketing Tips
Are you a small business looking to expand your reach and grow your audience? Trying to get your head around digital marketing for your small business but don’t know where to start? You’ve come to the right place. Knowing how to make the most out of digital marketing is one of the biggest challenges that…
Grow Your Brand Using Hero Content
Looking to grow your brand and reach a wider audience through your content? Well, look no further than hero content. While you may already be familiar with a content marketing campaign and the different types of content that you can use to grow and develop your brand, hero content is the pièce de résistance of…
A Guide To SEO For Financial Services
Not only is the financial services industry awash with fierce competition, but it can also be a legislation nightmare with strict rules on what you can and cannot say within your content. This makes Search Engine Optimisation (SEO) in the financial sector more tricky to approach than other industries – but hey, we love a…
What Soft 404 Errors Are & How To Fix Them
Have you come across a soft 404 page on your website? Maybe you have received an email from Google Search Console stating a coverage issue on your site “Submitted URL seems to be a soft 404”? If you want to know what these errors are, their causes and the complications they create, then you are…
The Complete Guide To Open Graph Meta Tags
Do you want to know how to make your content stand out on social media? With over 4 million new blog posts published every day, it’s essential to make sure your content catches people’s eyes in every possible place – and social media is one of the most important. So what’s the solution? Open Graph…