Journal
Things I'm thinking about, building or getting wrong.
The web’s original deal… and how AI broke it In the mid-1990s the implicit handshake at the heart of the open web was simple: publishers gave crawlers their content for free, and search engines sent them traffic in return. That traffic – people, not bots – monetised the publisher via ads, subscriptions, or sales. Everybody…
With AI-powered tools reshaping how we find information, will search engines become obsolete? Not quite. While AI-driven search experiences are changing user behaviour, traditional search engines still play a crucial role in discovering businesses, products, and in-depth research.
Marketing blogs often fall into a loop of imitation and repetition. This article explores why and offers actionable tips to stand out by embracing originality, challenging norms, and delivering real value to your audience.
Saying “this is not for you” can strengthen your brand by focusing on your ideal audience. Learn why exclusion isn’t a weakness but a powerful strategy for building loyalty, clarity, and a memorable identity.
Starting a new business? The key to success isn’t targeting everyone – it’s finding your smallest viable market. By focusing on a niche audience, you can stand out, minimise competition, and make the most of a DIY budget. Learn how this approach transforms small beginnings into big growth.