How to Build a 90-Day Editorial Calendar for Small Businesses
A practical UK guide to build a 90-day editorial calendar with content mix, cadence, repurposing and KPIs for measurable growth.
Journal
General SEO
Things I'm thinking about, building or getting wrong.
Google’s AI Overviews: What Your Business Needs to Know in 2025
Google’s new AI Overviews – powered by its Gemini model and previously known as Search Generative Experience (SGE) – summarise answers at the top of the search results. Early data shows AI Overviews now appear in over half of all searches. To keep (and grow) your organic visibility, you’ll need to double‑down on E‑E‑A‑T, structured…
Unlock Success with Artificial Intelligence Optimisation
Learn how Artificial Intelligence Optimisation (AIO) can boost visibility, streamline operations, and future-proof your business in an AI-first digital landscape.
How to Automate Meta Titles and Descriptions with AI in a Google Sheet.
This guide walks you through an automated workflow using GPT for Sheets, allowing you to generate SEO-friendly metadata in bulk. Learn how to extract existing meta data with Screaming Frog, fine-tune AI-generated outputs, and import changes efficiently into your CMS.
How To Rank Higher On Google Maps
As one of the most popular and frequently-used navigation tools on the web, Google Maps is an extremely valuable source of traffic if you know how to use it correctly. Those who rank high on Google Maps search listings can expect local customers to find them quickly and easily – delivering significant results in terms…
The Ultimate Guide To Image SEO
Contents. If you’ve ever gone to upload a blog or piece of content onto your website then you have likely thought to yourself ‘does this need an image’? Of course, the answer is always ‘Yes’. This is because not only can images make a huge difference to your content by bringing it to life and…