Journal
Things I'm thinking about, building or getting wrong.
Online shoppers no longer settle for one-size-fits-all storefronts. Sorry to say it, but your default Shopify theme will soon give the ick… In a world where Netflix predicts your next binge and Spotify curates playlists you didn’t know you needed, static product grids and generic category pages just don’t cut it anymore. AI, AI, AI……
The web’s original deal… and how AI broke it In the mid-1990s the implicit handshake at the heart of the open web was simple: publishers gave crawlers their content for free, and search engines sent them traffic in return. That traffic – people, not bots – monetised the publisher via ads, subscriptions, or sales. Everybody…
Google’s new AI Overviews – powered by its Gemini model and previously known as Search Generative Experience (SGE) – summarise answers at the top of the search results. Early data shows AI Overviews now appear in over half of all searches. To keep (and grow) your organic visibility, you’ll need to double‑down on E‑E‑A‑T, structured…
These days, consumers expect more than just well-designed ads. Your audience now expects an experience that is tailored to their interests, behaviours, and needs. Personalisation is by no means a new fad, it’s just always been inaccessible to the marketer due to that one golden resource: time. The difference now is AI personalisation. A game-changer…
Learn how Artificial Intelligence Optimisation (AIO) can boost visibility, streamline operations, and future-proof your business in an AI-first digital landscape.
Vibe coding lets you build anything by simply describing ideas to AI… but is it revolutionary or risky? From quickly building plugins with Cursor to rapid prototyping using Lovable, see how to make the most of this exciting trend without falling into common pitfalls.