Systems

AI won't replace your marketing team. It'll replace the worst parts of their week.

I help marketing teams find where automation and AI actually earn their keep, enable you to build workflows properly, and ignore the rest.

Everyone's been told to use AI. Nobody's been told how.

Your team has a dozen subscriptions and a folder of prompts someone found on LinkedIn. Leadership wants an AI strategy by next quarter. Nobody wants to be the one who admits they're not sure what that means.

So people experiment on their own. Some of it's brilliant. Most of it never leaves one person's laptop.

Start with the boring bits.

The best automation isn't impressive. It's the report that builds itself on a Monday morning. The product copy that's mostly done before anyone touches it. The brief that doesn't need chasing.

Find the work your team does every week that doesn't need their judgement. Automate that. Give them the time back for the work that does.

I run my own business this way.

Work I used to hire unreliable freelancers for now runs on workflows I built myself. Reporting, content operations, the admin that quietly eats a week without anyone noticing.

It's why I'm careful about what I recommend. I know exactly where it breaks.

What I look at.

Where the hours go.

Which of your team's weekly tasks need a human, and which just need a system.

Reporting.

Dashboards and summaries that assemble themselves, so meetings start with decisions rather than screenshots.

Content operations.

Briefs, drafts, metadata and product copy at scale, with a human owning the standard.

Your stack.

Which tools earn their subscription, and which are doing the same job twice.

Guardrails.

Brand voice, data privacy, and what should never go near a model.

The honest list.

What AI still gets wrong, so nobody on your team learns it in public.

I won't sell you a chatbot.

Or an AI transformation programme, or a platform you'll be locked into for three years. Most teams need three or four workflows that work every single week, not a strategy deck with a robot on the cover.

I'll help you build the first ones properly. Then your team can build the rest.

The goal isn't a smaller team. It's a team spending its time on the work only people can do.

Think you're a fit?

Make your case

Not yet? Read how I think.