Sites
Most redesigns fix the wrong thing.
Your website is where search, brand and conversion meet, and where the most expensive mistakes get made. I help you make the big calls before anyone writes a line of code.
It looks great. So why isn't it working?
The last redesign ran months over, cost more than anyone admitted, and launched with a traffic drop nobody saw coming. Or you're due another one, and you can already feel the scope creeping.
Websites rarely fail on design. They fail on a decision that looked like a design choice and was really a search, platform or data choice.
Decide before you design.
Which platform. Headless or not. What happens to every URL that currently earns money. What the site has to do for search, for sales and for your team, and in which order.
Get those right and the build is the easy part. Get them wrong and no amount of design will save it.
I don't build websites any more.
Which makes me the right person to tell you whether you need a new one. Often you don't. Sometimes you need a lot less than you've been quoted.
When you do need one, I'll make sure whoever builds it builds the right thing.
I've designed, built or rescued more than 100 sites. I know where the sins are hidden.
What I look at.
Platform.
Migrations.
Performance.
Briefs.
Conversion.
Launch.
A migration that paid for itself.
PRYA, a leading women's jewellery brand, brought me in to steer a complex website migration. They came out the other side with more organic traffic, more conversions, more revenue and a record-breaking peak season.
"Working with Blank Slate completely changed how we approach our website. It's no longer an afterthought, but the most beautiful showcase of our work and our highest-performing marketing channel."
A website isn't a launch. It's an asset, and it should be judged like one.