Journal
Things I'm thinking about, building or getting wrong.
In this post, Toby takes you through a powerful method for automating internal link building with two industry-favourite tools: Screaming Frog and Google Sheets. Discover how to streamline your internal linking strategy and save time on one of SEO’s most important but often tedious tasks.
SEO is a complicated game, and it can be even more difficult to rank for your target terms with an eCommerce website. When it comes to optimising your online store for Search Engine Optimisation (SEO), there are a number of factors to consider. Some of the most important are keyword research, on-page and off-page optimisation.…
Have you come across a soft 404 page on your website? Maybe you have received an email from Google Search Console stating a coverage issue on your site “Submitted URL seems to be a soft 404”? If you want to know what these errors are, their causes and the complications they create, then you are…
These days, the meta keyword tag is not as widely known as it once was in the world of SEO. For years they have not brought anything valuable to search engine optimisation, and now they are barely ever used, and any websites that do still use them are wasting their time! Nonetheless, it is important…
Cumulative Layout Shift, or CLS for short, is one of the new ranking factors Google is accounting for in the upcoming 2021 Google update. CLS is a metric that Google will use to evaluate the user experience of a given webpage. Although CLS already has an effect on your sites overall user experience, it will…
HTML sitemaps might seem like a relic from the old days of web development, but you’d be wrong to think they are no longer needed for SEO. A sitemap guides your website’s users to where they want to be on your site, regardless if that user is a crawler or human. The sitemap is the…