Things I'm thinking about, building or getting wrong.
These days, the meta keyword tag is not as widely known as it once was in the world of SEO. For years they have not brought anything valuable to search engine optimisation, and now they are barely ever used, and any websites that do still use them are wasting their time! Nonetheless, it is important…
Keyword cannibalisation is a term used in search engine optimisation to describe multiple pages from the same website that rank for the same search queries. If you optimise multiple blog posts or pages on your site to target similar terms, your rankings might suffer as you will be competing with yourself in search engine results…
Cumulative Layout Shift, or CLS for short, is one of the new ranking factors Google is accounting for in the upcoming 2021 Google update. CLS is a metric that Google will use to evaluate the user experience of a given webpage. Although CLS already has an effect on your sites overall user experience, it will…
HTML sitemaps might seem like a relic from the old days of web development, but you’d be wrong to think they are no longer needed for SEO. A sitemap guides your website’s users to where they want to be on your site, regardless if that user is a crawler or human. The sitemap is the…
As an estate agent, you probably already know that a huge portion of your enquiries come from people who find you and your properties online. Across all industries, more and more consumers are turning to the internet to find out information on their needs, and real estate is no different. So, how can you make…
What is a Google Core Algorithm update? Unlike other changes, a Google core update makes broad and sometimes significant alterations to the search algorithm and operation systems. While most updates tend to go unnoticed, core updates get lots of attention in the industry as people notice their effect on organic traffic and search results. The…
Keyword research is the most important foundation that is essential for successful SEO. Quite simply, if nobody is searching for the things you write about, nobody is going to find your content and so, you will never get any traffic from Google. There is no universal approach to keyword research, it varies on; The website.…