West Special Fasteners.

How our tailored digital marketing plan has positioned West Special Fasteners as an industry leader.

Introduction.

West Special Fasteners, a UK-based leader in manufacturing high-integrity fasteners from stainless steel, high-performance alloys, and exotic metals, approached us for a comprehensive digital overhaul.

Their outdated website and lack of a cohesive digital marketing strategy did not reflect the high quality and expertise of their offerings. After a management buyout and the retirement of the previous owner, the new leadership needed a modernised online presence and a clear path forward for marketing their business.

The challenge.

West Special Fasteners required a complete refresh of their branding and digital presence to showcase their advanced capabilities and establish their authority in a highly competitive industry.

Their previous website lacked functionality, visual appeal, and a strategy for lead generation. Additionally, the business had no prior digital marketing plan, leaving a significant opportunity to build a strong online presence and attract new customers.

The solution.

To help West Special Fasteners modernise their online presence, we developed a comprehensive strategy encompassing branding, website design, and a tailored digital marketing plan to position them as an industry leader.

Branding refresh.

Modernised the logo and created a new suite of brand guidelines, including updated typography, a refined colour palette, and messaging that positions West Special Fasteners as a market leader.
Developed cohesive branding across digital and print materials, including business cards and flyers, ensuring a professional and consistent representation.
Conducted an on-site photoshoot at their offices and factory, capturing high-quality images and videos of their facilities, products, and team to use across their website and marketing materials.

Website overhaul.

Designed and developed a brand-new website from the ground up, creating a stunning showcase of their products, services, and new branding.
Built the site to serve as both a lead-generation tool and an engaging user experience, incorporating SEO best practices from day one.

Marketing consultancy.

Collaborated with the client to understand their goals and devised a comprehensive marketing strategy tailored to their unique needs and industry.
Provided actionable recommendations and a clear plan to guide their marketing efforts, building a foundation for sustainable growth.

Ongoing digital marketing.

Recently launched bespoke SEO and PPC campaigns designed to grow their visibility and establish dominance in their niche.
Leveraged targeted keywords and ad campaigns to maximise return on investment and quickly position West Special Fasteners as an industry leader online.

The website.

The results!

The transformation delivered immediate value and set West Special Fasteners on a path for sustained success:

Refreshed Branding – The new logo, colour palette, and brand guidelines gave West Special Fasteners a modern identity that reflects their position as a market leader.
Strategic Direction – For the first time, the business has a clear and actionable marketing strategy, tailored to their goals and industry.
Professional Representation – The new website, supported by high-quality photography and cohesive branding, offers an impressive showcase of their capabilities, products, and expertise.
Foundation for Growth – With SEO and PPC campaigns now in full swing, the business is well-positioned to grow its digital presence and generate high-value leads in 2025 and beyond.