Supp.

A brand new brand, with a slick e-commerce website to match.

Introduction.

Supp is a bold new supplement brand built with a clear mission – to make evidence-based nutrition simple, smart and effective. From naming and brand identity to website design and product photography, this project was a true ground-up build.

Working as part of the founding team, we helped shape a brand that cuts through the noise: clear messaging, standout packaging, and a high-performance e-commerce experience designed to scale. Every element of Supp’s digital presence was crafted to be as clean, confident, and conversion-focused as the products themselves.

The challenge.

Launching a new supplement brand in an already saturated market meant Supp needed more than just a great product—it needed a strong identity and a standout digital presence from day one. The team had a clear vision: to combine scientific credibility with modern simplicity, avoiding the clichés of both hardcore fitness branding and overly clinical wellness aesthetics.

The site had to do several jobs at once: educate customers, build trust, and drive sales—all while being easy to update as the brand evolved. With a small team and ambitious plans, flexibility and scalability were non-negotiable.

The solution.

We started with the brand foundations—refining the name, tone of voice, and visual identity to reflect Supp’s smart, approachable ethos. The visual direction was clean and confident, built around a soft yet striking colour palette, simple typography, and clear, conversational messaging.

The website was designed and built using WordPress with a WooCommerce backend, offering full control, performance, and future scalability. From product pages to checkout flows, every step was optimised for clarity, speed, and mobile usability.

We also carried out the product photography in-house, creating crisp, high-contrast visuals that reflected the brand’s minimal yet premium feel. Together, these elements came together to create a brand and online store that feels fresh, trustworthy, and built to grow.