Web Design | SEO | PPC

Samurai Security.

See how we transformed Samurai Security’s digital presence with a sleek site, innovative tools, and a combined SEO and PPC strategy.

Introduction.

Samurai Security approached us in July 2022, looking for a modern website that reflects their brand and enhances their ability to generate high-value leads. Their previous website was outdated, lacked functionality, and didn’t effectively represent their niche offerings in the competitive cybersecurity industry.

To transform their digital presence, we completely overhauled their website and marketing strategy, delivering a highly functional, visually appealing, and strategically optimised WordPress site built to rank, convert, and showcase their expertise.

The challenge.

Samurai Security’s outdated website was holding back their growth, with poor user experience and limited search visibility. As they compete in the cybersecurity industry, they also face high competition for critical keywords and require significant expertise to meet search engines’ stringent E-A-T (Expertise, Authority, Trust) standards.

On top of this, they needed a platform that could serve as the foundation for both SEO and targeted PPC campaigns, while simultaneously showcasing their advanced tools and resources to build authority in their niche.

The solution.

To address Samurai Security’s challenges, we implemented a comprehensive strategy focused on creating a modern, user-friendly website, enhancing their online authority, and driving targeted traffic through SEO and PPC efforts.

Website overhaul.

Designed and implemented a new typography and brand style that aligned with Samurai Security’s values and niche.
Built an entirely new WordPress website with advanced functionality, smooth navigation, and tracking to drive conversions.
Restructured the website’s architecture, creating individual service pages and categories to target niche keywords and improve user experience.

Keyword-driven strategy.

Conducted in-depth keyword and market research to identify the most valuable terms to target for both SEO and PPC campaigns.
Developed search-optimised content for service pages, blogs, and resources to bolster organic rankings and attract the target audience.
Implemented a dual-purpose strategy where service pages served both as organic SEO targets and as landing pages for highly targeted PPC campaigns.

E-A-T and authority building.

Leveraged case studies, a dedicated podcast, blogs, and Day Zero CVE submissions to enhance Samurai’s credibility.
Built bespoke free tools, including a password generator, password strength tester, and AI-powered penetration testing scope maker, demonstrating Samurai’s expertise and adding value for users.
Ensured the website adhered to the latest security and search best practices to maintain trustworthiness.

PPC campaigns.

Launched highly focused PPC campaigns targeting competitive keywords that were harder to rank for organically.
Designed dedicated landing pages for each campaign to maximise conversions while complementing the broader SEO strategy.

The results!

Samurai Security have seen significant improvements in their digital presence, authority, and lead generation since launching the new website and strategy:

Improved Keyword Rankings – Competitive keywords such as “mobile penetration testing” and “vciso services” now rank in the top 10, with steady progress across a variety of high-value terms.
Increased Online Visibility – Over the past 16 months, Samurai Security’s online presence has continually increased both via organic efforts and paid media.
Enhanced User Experience – The new website provides a seamless, user-friendly experience that effectively guides visitors through Samurai’s offerings, increasing engagement and making it easier for users to find the information they need.
Stronger Brand Representation – The refreshed design and brand style accurately represent Samurai Security’s expertise and professionalism, solidifying their position as a trusted name in cybersecurity.
Higher Quality Leads – Alongside an increase in the volume of enquiries, the new site and PPC campaigns have attracted more relevant, high-value leads that align with Samurai Security’s niche and highly-targeted audience.
Authority-Building – Bespoke tools such as the password generator, strength tester, and AI-powered resources have positioned Samurai Security as an authority in their niche, driving targeted traffic and fostering trust.

The website.

A word from the client.

“Toby and the team at Blank Slate have become essential to our success in marketing. They’ve crafted a unique website that fits our needs perfectly, and they haven’t stopped there – they’re constantly finding new ways to boost our search engine rankings.

Toby and his team are always there to offer smart, practical advice whenever we need it. Their dedication and results have exceeded our expectations. I can’t recommend them highly enough – they’re the partners you want on your side for any marketing project.”

– Brad Thomas, Managing Director, Samurai Security.