RevCo Self Storage.

How we secured a strong local digital presence.

Introduction.

RevCo Self Storage operates two locations in Chesterfield, offering ventilated shipping container storage as well as vehicle and business storage solutions.

Owner Andy approached us to improve his website’s visibility in local search results. With a basic landing page that couldn’t compete in the competitive local market, Andy needed a modern, user-friendly website paired with a strong SEO strategy to attract more customers and grow his business.

The challenge.

RevCo’s previous website lacked the structure and content needed to compete locally. The basic landing pages provided minimal information, making it difficult for search engines to understand the business’s offerings and location. With no clear hierarchy, local schema, or optimised content, the website was underperforming and failing to attract traffic from valuable local searches.

Minimal Content and Features – The old site was a basic landing page that didn’t showcase the business’s full offerings or value to customers.
Poor Local SEO Performance – Without local business schema or location pages, the site struggled to rank for critical Chesterfield-related keywords.
Limited User Engagement – A lack of visual appeal and functionality meant the site failed to convert visitors into enquiries effectively.

The solution.

To tackle these issues, we devised a comprehensive strategy focused on creating a modern, functional website and implementing a robust local SEO plan to enhance visibility, user engagement, and conversions.

Website redesign and technical foundation.

Designed and developed a modern, fully-featured website with a logical structure and clear hierarchy.
Incorporated dedicated location pages for each storage yard, optimised for local SEO to improve visibility for Chesterfield searches.
Shot professional videos and photography to showcase the storage facilities and build trust with users.

Enhanced user experience and features.

Streamlined the user journey with an instant online storage quote generator using conditional logic to provide accurate pricing.
Optimised content to highlight the different storage options and their benefits, ensuring clear and compelling messaging.
Integrated the refreshed branding seamlessly into the website’s design for a professional and cohesive look.

Local SEO optimisation and migration.

Leveraged advanced technical SEO, including local business schema, to enhance RevCo’s presence in search results.
Migrated the new website with best practices, ensuring all URL changes were redirected to maintain search rankings.
Improved keyword rankings for high-value, local search terms, driving more organic traffic.

The results!

The newly launched website delivered almost immediate results, with substantial improvements in organic search presence and user engagement:

Improved Local Visibility – RevCo now ranks highly for competitive local keywords, significantly increasing their reach in Chesterfield and surrounding areas.
Enhanced Organic Search Presence – In-depth optimisation drastically improved visibility and presented users with rich, detailed search snippets.
Increased Enquiries – The instant quote generator streamlined customer interactions, leading to a noticeable uptick in enquiries.
Stronger User Engagement – The modern design, professional visuals, and streamlined navigation boosted on-site engagement and reduced bounce rates.

Next steps.

As the website continues to grow its organic footprint, we are working on a refined SEO strategy to:

Target high-priority keywords with optimised content and new landing pages.
Build local authority through directory optimisation, backlinks, and customer reviews.
Develop informational content to further support the website’s authority and visibility.

The website.

A word from the client.

“The new website has been a game-changer for us. It’s professional, easy to use, and ranks so much better locally. Blank Slate Digital’s expertise has already made a huge difference.”

– Andy Revell, Owner, RevCo Self Storage.