Reborn Campers.

From small beginnings to market leader – a digital success story.

Introduction.

In 2020, Reborn Campers, a Sheffield-based campervan conversion company, approached us with a dream of standing out in a competitive market. At the time, founders Ross and Ricky had a Squarespace website and their digital presence was virtually non-existent.

With our expertise in SEO, web design, and photography, we turned their small beginnings into a remarkable digital success story. Today*, their website welcomes over 3,000 organic visitors per month, ranks for 1,700+ keywords, and showcases stunning, high-quality photography that captures the heart of their brand.

*Published September 2024.

The challenge.

At the beginning, Reborn Campers faced several significant hurdles:

Lack of SEO or Brand Foundation – Minimal authority and no first-page Google rankings, even for branded terms like “Reborn Campers.”
Content Gaps – Limited product and service pages didn’t reflect the full business offering and constrained organic potential.
Platform Restrictions – Squarespace’s limited functionality hindered SEO scalability and e-commerce growth.

Despite these challenges, Ross and Ricky had a fantastic, market-leading product; their exceptional campervan conversions simply needed the right digital expertise to gain the traction they deserved.

The solution.

After immersing ourselves in Reborn Campers’ business, and gaining a deep understanding of their products and vision, we devised a tailored, three-phase strategy designed to align perfectly with their goals. This approach ensured maximum return on investment by spreading costs strategically, allowing their marketing efforts to scale in tandem with their growing business.

Phase 1: Quick wins on Squarespace.

We began by optimising their existing platform while laying the groundwork for future upgrades:

Keyword Research – Targeted high-intent, low-competition & local phrases like “VW T5 pop top roof”, “VW T6 conversions.” and “Camper conversions Sheffield”.
Content Expansion – Added service and product landing pages to align with user needs and search intent.
On-Page SEO – Optimised metadata, headings, and content structure to improve search visibility.

Result: A steady increase in organic traffic and visibility for key terms.

Phase 2: A future-proof digital foundation.

Knowing Squarespace’s limitations, we transitioned Reborn Campers to WordPress, unlocking their full digital potential:

Custom WordPress Design – Delivered a visually stunning, user-friendly website.
E-commerce Integration – Enabled both merchandise dropshipping and workshop orders.
Technical SEO – Established a strong foundation with optimised site speed, crawlability, and URL structures.
Seamless Migration: Safeguarded existing traffic during the platform transition.

Result: A 40% organic traffic increase within three months of launch.

Phase 3: Sustained growth strategy.

With the new website live, we continue to implement long-term strategies that accelerate growth:

Advanced SEO – Continuously updated content to target valuble keywords like “VW transporter pop top roof.”
Authority building & local SEO – Optimised for geographic search terms and improved Google My Business listings.
Branding and visuals – Delivered high-quality photography and videos to enhance engagement and reinforce brand identity.

Result: Organic traffic soared to over 3,000 monthly visitors, continually increasing with high-value keywords driving measurable revenue growth.

The results!

Increased organic traffic.

Started from 0 organic visitors.
Grew to over 3,000 monthly organic users. *September 2024.
Further organic website growth forecast – with lots of exciting web design and SEO projects currently in the works.

Keyword dominance.

Delivered high-intent traffic that converted into measurable revenue growth.
Secured top rankings for commercially critical keywords, including:
- “VW T5 pop top roof”
- “VW Transporter conversions”
- “VW T6 kitchens”.

Exponential revenue growth.

A steady, exponential increase in customer inquiries across all offerings, including vans for sale, parts, and camper conversion services.
Streamlined the complete customer journey, boosting inquiries and sales.
Increased sales for new and changing workshop services as Reborn Camper’s evolved, also merchandise dropshipping directly through the site.
Reliable, sustainable and measurable growth, giving Reborn Campers the confidence to scale operations.

Brand impact.

Delivered a visually stunning, industry-beating website that sets Reborn Campers apart.
Helped create their brand story with beautiful imagery and a professional, user-friendly design.

The website.

A word from the client.

“The transformation has been incredible. From having no online presence to being a leader in our space, Toby has made a huge impact. Our website is now helping to drive our business forward.”

– Ross Brace, Co-Owner, Reborn Campers