MB Services.

How we rebuilt a neglected website for sustainable, long-term growth.

Introduction.

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MB Services approached us disappointed with their previous SEO agency. Upon evaluation, it became evident that the previous agency was misleading the client as their website had not been updated or optimised for an extended period, leading to outdated content and fundamental technical faults, such as a missing SSL certificate.

Recognising the need for a fresh start, we recommended a complete rebuild to modernise the site, integrate new functionalities, and establish a robust technical foundation for ongoing SEO efforts.

The challenge.

The outdated website posed significant issues, from technical SEO flaws to content that no longer aligned with the business’s current offerings. Although the site ranked reasonably well for some key terms, it was not capitalising on its full potential due to limited content, poor user experience, and a lack of updates from the previous agency. Additionally, the technical issues were limiting the website’s ability to compete effectively in search rankings.

The solution.

We implemented a multi-phase solution to address MB Services’ challenges and deliver sustainable results.

Website rebuild and technical overhaul.

Designed and developed all-new page templates, menus, and functionalities to modernise the site and improve user experience.
Migrated all existing content to the new site, ensuring minimal disruption by preserving key URLs and implementing a comprehensive URL mapping and redirection strategy.
Resolved fundamental technical SEO issues, such as missing SSL certificates, improving mobile usability, and fixing structured data errors.

Strategic content expansion.

Updated key service pages to target high-revenue keywords methodically, ensuring relevance and improved rankings.
Developed new service pages to showcase previously unlisted offerings, broadening the site’s appeal and search visibility.
Created engaging, informative content tailored to MB Services’ business priorities and target audience.

Ongoing optimisation and refinement.

Regularly monitored and optimised key service pages to maintain and improve rankings.
Conducted keyword research to identify opportunities and refine the SEO strategy for long-term growth.
Implemented structured data enhancements and on-page SEO improvements to further boost visibility.

AI innovation – OBD2 fault code project.

As part of our innovative approach, we identified a unique opportunity to enhance organic visibility by targeting OBD2 fault codes. Leveraging AI and automation, we created a comprehensive database of all fault codes, categorising and optimising them for high-potential keywords.

To streamline this effort, we developed a dynamic table on the website that links to individual pages for each code. These pages were designed to rank highly in search results and provide value to a niche audience. Without AI, this project would have been unfeasible due to the sheer volume of data and research required. The initiative delivered exceptional precision, scalability, and a significant return on investment for MB Services, cementing their authority in this space.

The results!

Organic Traffic Growth – The website saw a 45% year-on-year increase in organic traffic, with noticeable improvements in rankings for key service pages.
Keyword Rankings – Critical keywords like “Mercedes specialist Sheffield” moved from position 10 to position 3, and “OBD2 fault codes” now ranks on page 1, driving highly targeted traffic.
OBD2 Project Impact – Pages related to OBD2 fault codes are generating significant traffic, with terms like “P0420 fault code” and “EGR valve fault code” now ranking in the top 5 positions, contributing significant traffic – and boosting the site’s authority.
Improved Engagement – Bounce rates dropped significantly on key service pages, reflecting an improved user experience and relevance of content.
More Enquiries: Since the launch of the new website, customer enquiries have increased by 60%, driven by better navigation, accurate information, and a streamlined customer journey.

The website.

A word from the client.

“The new website and SEO have changed our business. The improved site is bringing in more traffic and enquiries. The results speak for themselves – Toby and the team have delivered beyond our expectations.”

– Ross Brace, Co-Owner, MB Services.