RH Financial Consultants

Website modernisation and ongoing SEO for a small financial advisor firm.

Rebuilt From The Ground Up

Tasked with modernising an aged website built on WP Bakery, we re-hauled the entire website. Applying a modern design with revamped typography and colours, removing the outdated plugins and completely recreating the entire site page-by-page using DIVI to give us complete design control and technical reliability.


Technical SEO Perfection

Using our immense technical SEO knowledge, the site has been built from the ground up following all SEO best practices to ensure no coverage, linking or cannibalization issues. 

The entire URL structure of the site was overhauled to be short and descriptive in line with Google’s webmaster guidelines.

Paired with our hosting and CDN service, the site is now lightning fast, achieving brilliant speeds on both mobile and desktop.


Flawless Migration

Using our website migration service, the site was seamlessly carried over, without a single broken link insight. By running through the site with a fine-toothed comb we ensured that once the site went live, each and every internal link had been updated with 0 broken or link to redirects on site.

Proven Results

Although it’s still early days, we have already seen some fantastic results from the new website and ongoing search engine optimisation. One challenge faced on this project is targeting keywords, as all content is regulated by the Financial Conduct Authority, we are starting to see improvements based on our new content and are now ranking in the top 5 positions for over 22 keywords!


Search Traffic


Conversion Rate

Top 5 Keywords


Online Leads


“We’ve recently taken on the services of Toby at Blank Slate Digital to generate more web traffic and ultimately business leads. He has been very helpful, knowledgeable and enthusiastic in the way he has approached this. We are looking forward to continuing to work together and grow our business.”

Richard Hancock

Owner, RH Financial Consultants

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